Due to the differences in the technological ecosystem and the unpopularity of common Western media – SMS and emails, marketing and CRM strategies in China are very different. Here, social media, especially WeChat, are the main hubs, as they are deeply integrated into every aspect of the users’ daily lives. Therefore, to make it in China, brands need to leverage Marketing Automation solutions with Social CRM (sCRM) and WeCom (used to be WeChat Work).

To optimize reach, stand out among the fierce competition, and maximize revenue generation in China, brands need to implement a holistic omnichannel strategy that seamlessly connects 3 key funnels – Private Traffic, Public Traffic, and Offline channels.

ITC will help you adopt the right tools and develop tailored operating methodologies leveraging Marketing Automation, CRM, Social CRM (sCRM), and WeCom (WeChat Work) in China to achieve these synergies. In particular, you will be able to:

We understand brands’ needs to collect and own valuable customer data, especially considering the lack of data ownership, rising regulation complexities, and increasing acquisition costs on public traffic platforms like JD.com and Tmall.

Work with expert consultants at our Digital Transformation Consultancy ITC to efficiently drive direct data collection from Private Traffic domains like WeChat and power future processing activities, including tracking, integration, and organization.

Together with a well-developed omnichannel strategy and necessary intelligence system integrations, we can help you leverage Marketing Automation, Social CRM (sCRM), and WeCom to identify users from multiple touchpoints and build holistic user profiles for segmentation, visualization, and insights generation.

Our top Strategy Consultants with years of experience in Digital Transformation for the China market will also assist you with enhancing and personalizing user experiences to effectively target and nurture them to conversion and establish a loyalty loop to power repeated engagements and purchases.

Accelerate the Digital Transformation in China for your Retail system by seamlessly integrating the WeCom Enterprise system with your WeChat channel to drive more professional and personal communication with clients, especially the VIPs and EIPs, while streamlining internal collaboration.

Enhance Lead Generation, Data Capturing, and Sales Conversions with:

Marketing Automation, CRM, Social CRM >

Work with top ITC consultants to build a strategic playbook and implementation plans with Marketing Automation and Social CRM for WeChat to stay competitive in a market where personalized engagements are highly valued.

WeCom Clienteling >

Consolidate all your business functionalities in WeCom (WeChat Work) to achieve personalized customer engagement and empower long-term meaningful relationships on WeChat, especially with high-value VIP customers.

Didn’t see what you’re looking for? Get connected with one of our expert Consultants and tell us about your project!

With 12+ years of experience and now a leading Digital Transformation Agency in China, we are fully equipped to help you develop fully localized Digital Enablers – E-Commerce, WeChat Mini Program, Website, CMS, and Application – and implement necessary intelligent System Integration to power your digital transformation strategies.

This includes adapting from a strategy and user experience perspective (the sitemap & China-friendly UX/UI design) to a technical one (the functionalities, infrastructure, & data flow) to deliver a seamless and visually pleasing user experience to the Chinese audience while complying with local data regulations like the PIPL.

We have an in-depth understanding of China’s unique Digital Behaviors and Tech Ecosystem as a result of the Great Firewall.

The in-house strategy consultants, tech experts, and developers at ITC will help you leverage the most suitable technologies (e.g. Magento, Drupal, WordPress, Laravel) right from the beginning, in terms of functionality, scalability, and investments. We will provide you with the projected long- and short-term Capital and Operational Expenses (CapEx and OpEx) to help you maximize your ROI.

Going with a Closed-Source technology means the tech vendor is the only party that owns the source code and knows how to operate them, leaving you with zero ownership of the captured consumers’ data and the code.

At ITC, we help ambitious brands pick the best CUSTOMIZABLE OPEN-SOURCE tech solution, ensuring that you have a solid foundation to confidently take over after our collaboration and empower future strategic expansions.

Build Capable Digital Assets to Realize Your Business Goals

Consult with ITC tech experts to start designing, developing, and optimizing top-performing digital enablers, including:

E-Commerce >

We can help you develop a tailor-made e-Commerce WeChat Mini Program, Website, or APP. We can also implement a sync-up between all your e-Commerce stores and systems, including your Mini Program and eCommerce Website.

WeChat Mini Program >

Build a customizable Mini Program as a powerful private traffic channel with a dedicated purpose to deliver top-notch user experience while directly capturing users’ data:

• Loyalty WeChat Mini Program
• Community WeChat Mini Program
• Customer Service Mini Program
• Gamification Mini Program
• and more…

Website >

Ensure you have a well-positioned website with great performance, ease of navigation, an efficient content management system (CMS), and data capture capability with a China-friendly design and user experience that aligns well with your brand image.

Leverage Top Technologies to Optimize User Experience and Drive Conversions:

Magento (Open-Source or Adobe Commerce) >

Magento (Adobe Commerce) is the best e-Commerce platform in China and the #1 Open-Source platform worldwide, suitable for brands developing highly functional and customized e-Commerce solutions, such as a WeChat Mini Program, website, or Application. As a long-term partner with Magento, we are fully equipped to guide you toward the right development and execution direction.

Drupal >

For brands looking to level up their content management system, Drupal is the best open-source CMS platform in China to drive continuous innovation and power even the busiest content-driven websites, enabling brands to move quickly and capitalize on business opportunities.

WordPress >

WordPress is a top free and Open-Source Content Management System (CMS) platform with an extensive feature list and a huge number of enterprise-grade modules. It is also highly secure and easy to manage and scale to meet your future functional needs.

Laravel >

Laravel is our go-to back-end platform for an ultimate tailored digital enabler, be it a WeChat Mini Program, Website, or App. It is preferably utilized as the foundation for powerful Omnichannel Loyalty Mini Programs.

Enable Seamless Data Flow and Consolidation with:

System Integration >

By integrating all systems, including e-Commerce, OMS, POS, ERP, WMS, CDP, DMP, and CRM, that will intelligently communicate together, we can ultimately deliver a seamless experience for your Clients and You as the operators with perfect data circulation and display while complying with local data regulations (i.e. PIPL).

Didn’t see what you’re looking for? Get connected with one of our expert Consultants and tell us about your project!

To maximize operational efficiency in this fast-moving and competitive business climate, BPO and shared services can be the solutions for companies to equip themselves with the right Technology talents at the right time.

At IT Consultis (ITC), we offer PMO (Project Management Office) and Dedicated Resource Placement services in China to help businesses maximize allocated resources for project execution.

ITC is a leading digital transformation consultancy in China and APAC with 11+ years of experience in strategy consulting and technological implementation. We know the ins and outs of many markets and business sectors, including B2B, Luxury, Healthcare, and E-Commerce, and many more.

Therefore, we know precisely which expert can deliver the best results and add the right values in digital transformation and project management.

With our IT Recruitment services in China, you can find the best Consultants, Developers, and Project Managers who can best address your human resources needs for long-term missions lasting from 6 months to 1 year or more. This ensures that these key players can oversee the entirety of your projects, from start to finish.

Project Management and Dedicated Resources Placement contracts can be project-based, time-material, or ticket-based, depending on your unique business needs to maximize your Return on Investment (ROI).

In addition to linking businesses with top experts in our professional circle, ITC provides Technology Recruitment services in China to help you recruit many talented and seasoned Strategy Consultants, Project Managers, Developers (Magento, Drupal, WordPress, Laravel), and other tech experts from our internal team to best address your staffing needs.

We will also help you monitor and manage the performance of the talents recruited, ensuring that they deliver high-quality results matching the expectations.

Standardize and Automate Project Management Processes in an Agile Way:

Project Management Office Services (PMO) >

Choose ITC as your leading PMO in China with a seamless package of Project Planning, Project Implementation, and Project Tracking. We will help you manage your project execution with ongoing optimizations to address evolving needs and concerns, ensure efficient cross-department communication and collaboration, and achieve ultimate business goals and objectives.

Fill The Talent Gaps of Your Ambitious Projects with:

Dedicated Resource Placement Service >

ITC can help you find and hire dedicated resources in China, including recruiting Technology talents and setting up a complete Digital Team with Project Managers, Consultants, Developers, etc. Our package also includes performance monitoring during the entire life cycle of the candidates.

Looking for Top Dedicated Talents? Interested in Working for Leading Companies? Contact Us for more information