ITC recently partnered with Tencent WeCom to host an Expert Panel on May 31, 2023, where we explored the challenges and next steps in digital transformation in China, with a focus on the growing importance of Private Traffic and WeCom Clienteling (WeChat Work).
Below are the key takeaways from the presentation:
In China, unlike the Western counterparts, channels like EDM, SMS, websites are not very effective.
Although public traffic domains like Tmall and JD.com still remain the retail giant in China, they are characterized by remarkably high customer acquisition costs and the lack of complete ownership over acquired user data.
Brands also faced several other challenges operating in China, including:
Thus, in addition to public traffic channels, private traffic also holds significant importance for businesses operating in China. They allow brands to have 100% ownership and control over customer interactions and captured data.
Along with the market’s stronger emphasis on the omnichannel presence (O2O), data ownership, customer centricity, and social commerce, brands are increasingly leveraging private traffic domains as a means to capitalize on these opportunities.
WeCom (WeChat Work) is a professional clienteling solution that addresses WeChat's CRM limitations. It offers versatile features and integrates with the WeChat ecosystem, allowing brands to establish official channels and cultivate strong relationships with high-value customers.
Leveraging WeCom can offer multiple short-term benefits, including:
In the long term, WeCom can help maximize revenue, enhance customer lifetime value, and build brand loyalty.
We also delved into different key features of WeCom (WeChat Work) to uncover how they can propel your business forward.
Stay tuned for our future Expert Panels and be at the forefront of industry insights!