Discover the 7 key benefits of WeCom (WeChat Work) that are prompting more and more Fortune 500 companies and luxury groups to adopt it, and why you should too.
While there are other powerful and well-known technologies, such as Oracle Commerce Cloud and Shopify, from our experience, this solution has proven time and time again that it is the most capable to leverage for e-Commerce businesses.
In this article, we will explore 5 main factors all brands should know that make marketing automation in China so different. You will also learn why exactly both B2B and B2C businesses should leverage it, especially for WeChat with Social CRM, to maximize your lead generation efficiency.
China is one of the most outstanding emerging economies in the world. And one of the biggest contributions to its development comes from eCommerce transactions. However, China's unique limits on Internet usage - The Great Firewall - and cultural context have shaped its eCommerce ecosystem and online shopping habits rather differently from other countries. Get an overview of eCommerce in China, how it would likely evolve in the future, and a brief guide to succeeding in China e-Commerce market.
One of the main factors that propel China's e-Commerce market to the forefront is the development of social commerce. Thus, to win the heart of Chinese consumers in such a competitive marketplace, you need to dive deep into how social media shape people's lives and their shopping habits.