About ITC  

Join ITC, a trailblazing force with offices in Shanghai, Singapore, Melbourne and Saigon. We are a hub of innovation for Fortune 500 companies and industry leaders, guiding them through the complexities of the Chinese and APAC markets.  

At ITC, you’ll play a pivotal role in transforming their business landscapes using cutting-edge MarTech, e-Commerce, and Omnichannel solutions. As part of our team, you’ll not only witness but also contribute to significant ROI achievements and market successes. We’re not just navigating the future of digital commerce; we’re creating it. Be a part of our journey to redefine industry standards and elevate market experiences across Asia. 

With a talented team of 60 professionals across APAC, our 2024 milestones include: 

• Delivering 50+ Training Workshops on Digital Transformation for the global and local leadership board at Coty, Unilever Prestige, LVMH… 
• Spearheading Salesforce implementations for luxury maisons in China. 
• Empowering 6,000+ Sales Associates across luxury brands like Maison Margiela, Moschino, and Christie’s to adopt WeCom, boosting significant sales and visibility. 
• Driving eCommerce growth with bespoke development for clients like Brandy Melville and Hublot. 
• Implementing a bespoke global website revamp for Banyan Tree, contributing to 75% eCommerce growth via direct channels. 
• Expanding The Hour Glass’s presence across 9 APAC markets with integrated solutions. 
• Spearheading the global website revamp to expand the global digital footprint for AIMA – a leading Chinese electrical scooter company. 

What You Will Get Out of This Position  

As an SEO Marketing Assistant at ITC, you’ll play a vital role in shaping the organic digital visibility of global brands in the China market. You’ll gain hands-on experience with Baidu SEO strategies—from technical audits to content-driven optimization—working closely with marketing and digital experts. You’ll sharpen your skills in keyword research, content planning, and on-page/off-page SEO execution, while also learning how to build data-driven reports that guide strategic decisions. 

Responsibilities 

Baidu SEO Operation (50%) 

• Conduct Baidu SEO audits, strategize, and implement on-page SEO, including content strategy, metadata, title tags, keywords, internal and external linking, and code optimization. 
• Conduct competitor research on their SEO efforts and make suggestions 
• Manage backlink outreach and off-page SEO efforts, coordinating with external agencies when needed. 
• Create clear Baidu SEO and SEM performance reports using Excel, slides, and other formats as needed – communicating insights and progress to the line manager in English and Chinese. 

Content Creation & Translation (30%) 

• Research & generate new Chinese website content and translate & optimize existing content to align with the Baidu SEO strategy and target the right keywords and search trends. 
• Work cross-functionally (with Strategy & Consulting, Tech, and Design teams) to ensure content accuracy and consistency with brand messaging. 

Baidu SEM (Good-to-Have / Learning Opportunity) (20%) 

• Support the setup and monitoring of Baidu SEM campaigns, including keyword research and bidding strategy. 
• Assist in ad creative and landing page development. 
• Prepare SEM campaign performance reporting and analysis for improvement. 
• Collaborate with external SEM agencies to optimize lead generation. 

Requirements 

• Demonstrated experience in Baidu SEO: audits, metadata, on-page optimization, backlink management. 
• Strong written and verbal communication in Chinese (native or equivalent). 
• Good written and verbal communication in English for internal reporting. 
• Solid Excel and presentation skills for reporting purposes (clarity > visual design). 
• Experience in content research and writing for SEO in Chinese. 
• Proactive, analytical, and self-driven with attention to detail. 

Nice to have 

• Experience in managing or supporting Baidu SEM campaigns. 
• Understanding of B2B digital marketing funnels and lead generation strategies. 
• Familiarity with SEO/SEM tools such as Baidu Webmaster Tools, Baidu Index, Baidu Keyword Planner, Ahrefs, or similar. 

The Package 

• Paid internship with competitive allowance – we are highly invested in our teammates’ individual and professional growth, and thus we also expect high commitment, excellent work ethics and value delivered from you. 
• NO fingerprint timekeeping culture. We believe in effective self-governance and work efficiency in all our teammates.   
• Multi-cultural teammates with 10+ nationalities. You’ll be able to meet different people and learn more about different cultures every day.   
• ENGLISH is the main daily communication language. 
• Office’s pantry is filled with snacks, fruits, tea and coffee.