Marketing Assistant

About ITC  

IT Consultis (ITC) is an award-winning Digital Transformation Consultancy in China & Asia, empowering Fortune 500 companies and C-Levels with the right strategy & execution playbook. 

 We partner with 500+ premium brands in various sectors, such as LVMH, Apple, Moschino, Hublot, Omega, Maison Margiela, Marni, Stella McCartney, Shiseido, BASF, Intralox, Brandy Melville, Wellington College, AmCham, Banyan Tree, Accor, Pernod Ricard, Pirelli, Swatch Group, and more. 

Our expertise includes: 

• Digital Transformation & Change Management (including Digital Transformation Talent Augmentation) 
• CRM, CDP, Data, Marketing Automation & Clienteling 
• Tailor-made Digital & Commerce Experiences: WeChat Mini Programs, Websites, Apps 
• System Integration, APIs & Infrastructure Management. 

About This Position 

This position requires a high level of proactivity and a self-driven mindset. You will be placed in ITC Marketing Department, delivering on our digital transformation services and communicating directly with the clients mainly in English. In addition, you will also occasionally help our Consulting team on their strategy proposals to win more deals.   

We are a team of highly-proactive individuals that work seamlessly as a team, supporting one another for continuous growth and knowledge building. We place strong emphasis on investing in our teammates’ progression over time. And such, we are looking for an A-player that can really contribute to the team with innovative ideas and strategic value. 

Our services target Mainland China as the key market and other Asian markets such as Vietnam, Singapore, Hong Kong. Therefore, the channels that we’re targeting can be different, but with a global outreach. All the more reasons why we’re looking for an A Player! 😉 

Responsibilities 

• Collaborate with different departments: Design, Strategy & Consulting, IT to create effective content on topics such as eCommerce, Marketing Automation, Clienteling, CRM, China Digital Landscape, etc.
• Help plan content publishing calendar, create, and publish engaging long- and short-form content for our main channels, including: ITC Website Blog and Projects (case studies), LinkedIn, Newsletter, Whitepaper/Report, WeChat Official Account, Youtube, and partners’ channels.
• Provide detailed reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
• Create meaningful, visualized dashboards with insightful recommendations based on tracked data of marketing performance across all channels
• Help plan, develop, and implement SEO and SEM activities, including recommending changes to the website architecture, content, keyword placement and density, linking, and other factors
• Constant engagement in content strategy, keyword strategy, and link building
• Support ITC event organization and promotion activities to generate leads and boost visibility
• Implement other branding activities

• Implement daily outbound communications via LinkedIn to targeted potential leads in order to plan meetings to explore partnership synergies
• Attend & assist lead qualification communication and meetings with meeting summaries
• Assist in strategic planning, analysis and implementation for LinkedIn lead generation activities

• Take ownership of CRM activities and regular updates for lead management
• Ensure the systems and processes are properly respected
• Work closely with internal stakeholders to identify areas of improvement that deliver competitive advantage for ITC in terms of service offerings, scalability, simplicity, and cost
• Use Excel or other analytics tools to run pivot tables, identify trends and propose action courses to further enhance company’s activities

Requirements 

As an A-player, you will be/have: 

• Current studying in Marketing / Digital or relevant fields
• Able to commit at least 4 days/week, from 5-6 months
• Strong communication in English (speaking, writing, listening, reading) and researching skills to facilitate cross-border discussions and content writing 
• Great visualization skills 
• Excellent attention to details / detailed-oriented 
• Quick learner, adaptive to difficult digital concepts and workflows  
• Strong logical thinking, analytical and problem-solving skills  
• Experienced with Excel, Advanced Excel, PowerBI, and other analytics tools 
• Versatile and open to different tasks & roles depending on the team’s needs  
• Great team player, positive attitude with eagerness to learn in a fast-paced digital industry  
• Passionate about Technology, Digital Transformation, eCommerce, Marketing Automation, and other digitalization trends in China & Asia markets 

Nice to have: 

• Existing knowledge or previous experience with China market is highly regarded 
• Knowledge of Mandarin (speaking + listening + writing skills) is a great plus 
• Knowledge about the digital landscape, Marketing Automation, CDP, CRM, eCommerce, WeChat, WeCom, Magento, Drupal, Laravel, WordPress, etc… 
• Familiar with WordPress CMS backend 

Other Information: 

• Report to Marketing Lead  
• Main market: Mainland China & APAC 
• (*) Successful candidates who can onboard immediately to be preferred. 

The package 

For all incoming interns : 

• Paid internship with competitive allowance – we are highly invested in our teammates’ individual and professional growth, and thus we also expect high commitment, excellent work ethics and value delivered from you 
• Say NO to dress code. We have an international, dynamic environment with French & European roots
• Multi-cultural teammates with 10+ nationalities. You’ll be able to meet different people and learn more about different cultures every day 
• ENGLISH is the main daily communication language 
• The office has available tea, coffee and snacks 

For more information, connect with Giang – HR Executive