Increased Chinese Traveler Volume

Higher Average Spend Per Guest

Enhanced NPS & Guest Satisfaction

Boosted Loyalty Program Sign-Ups

Improved Cross-Category Revenue

1. Limited Understanding

Many resorts and casinos lack a clear grasp of how distinct China’s digital landscape and consumer behaviors are compared to the rest of the world, causing them to miss key opportunities for meaningful engagement.

2. Extremely Siloed Data

Data is often fragmented across numerous vendor-managed systems, preventing a unified view of the guest journey and hindering strategic decision-making.

3. Compliance Difficulties

Many struggle to navigate China’s unique, stringent data regulations, making it challenging to collect guest data, deliver personalized experiences, and manage cross-border data transfers—ultimately increasing operational risk.

4. Rising Competition

Resorts and casino operators face growing challenges in attracting both high-net-worth gamers and younger, tech-savvy non-gamers in an increasingly competitive market.

Omnichannel Experience Audit

Assess all online and offline touchpoints throughout the Chinese traveler’s journey to ensure accessible, seamless experiences.

Digital Go-To-Market Strategy

Develop and implement targeted digital strategies to effectively launch and promote integrated casino and resort initiatives, especially for targeting Chinese travelers.

Customer Relationship Management (CRM)

Centralize and manage guest and VIP data to improve engagement, loyalty, and communication across all resort offerings and touchpoints, with both global and China-specific CRM solutions.

Salesforce on Alibaba Cloud

Salesforce Global

Other CRM Solutions

Customer Data Platform (CDP)

Unify guest data from multiple sources (public traffic, private traffic, offline) to enable personalized, data-driven outreach, with localized solutions for China.

Marketing Automation & Social CRM

Automate communications and manage guest interactions (especially on WeChat Official Account) to boost engagement and streamline service delivery.

WeCom & Clienteling

Leverage WeCom as a professional clienteling tool to enable secure, personalized communication with Chinese guests and partners on WeChat.

Loyalty Program Strategy

Develop tailored loyalty frameworks that engage guests, encourage repeat stays, and build long-term brand loyalty for both local and international audiences.

Data Governance & Compliance

Ensure all data practices meet regulatory standards and protect guest information across platforms and borders.

Cybersecurity & Risk Management

Safeguard your systems and data with robust security measures and proactive risk management.

MarTech Operations Management

Oversee and optimize marketing technologies (e.g., CRM, CDP, Social CRM, WeCom, loyalty engine) to support efficient, compliant operations across the entire resort.

End-to-End Development

Design, build, and launch secure digital platforms and tools (including global and Chinese websites, booking engines, loyalty apps, event ticketing, and more) to deliver guest services and information seamlessly.

Global Website

Chinese Website

Landing Page

WeChat Mini Program

WeCom Mini Program

Native App (iOS/Android)

SaaS Platform

Internal Tool & Dashboard

Content Management System (CMS)

Implement and manage flexible content-driven digital enablers (websites, Mini Programs, APPs) for efficient, secure publishing and updating of content.

Drupal

WordPress

Other Custom Development

Create tailored digital solutions to address unique needs and operational challenges.

Laravel

System Integrations

Plan and design data flows, then connect and streamline systems (e.g., PMS, POS, gaming, ticketing, CRM, CDP, loyalty engine, Social CRM) with digital channels to ensure seamless integration and optimal service delivery.

DevOps & Infrastructure Management

Maintain, monitor, and optimize digital infrastructure to ensure reliable, secure, and scalable operations.

UX/UI Research & Strategy

Analyze user needs and map journeys to design user-centric digital experiences for targeted markets.

UX/UI Design

Design intuitive and accessible interfaces to ensure effective digital solutions for both guest-facing and internal use.

Specialized Headhunting

Source and recruit top talents with expertise in digital transformation for casinos and integrated resorts (including CIO, CDO, CTO, IT Director, and Head of Digital Services).

Full-Cycle Talent Recruitment & Management

Manage recruitment and staffing for digital transformation projects, from hiring to onboarding and ongoing support.

Change Management & Educational Workshops

Standardize education across global and local teams on the most suitable approaches to digital transformation, especially for global entertainment groups targeting Chinese travellers.

Standard Operating Procedure Development & Team Training

Develop clear SOPs and deliver training to ensure consistent and effective usage of digital tools.

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Airport & Travel Retail

Enhance traveler engagement and boost in-store and e-Commerce sales by digitizing experiences across airport and travel retail environments.

Hotels

Boost your hotel’s visibility, bookings, and guest loyalty with comprehensive digital audits, cutting-edge platform development, and strategic use of data-driven engagement tools.