Blog/Clienteling/POWER-BOOST YOUR REVENUE AND DATA ACQUISITION IN CHINA WITH BEST-IN-CLASS WECOM CLIENTELING

IT Consultis (ITC) is trusted by many Fortune 500 companies to streamline effective clienteling and communication initiatives via WeCom

Why ITC as Your WeCom Agency in China

ITC and Tencent WeCom are Established Partners

By the end of Q2 2025, ITC will have trained 6,000 WeCom users

We deliver change management workshops to C-Levels and allocate substantial resources to onboard and train the Management and Staff Levels to use WeCom, including Marketing Managers, CRM Managers, Retail Managers, Store Managers, Sales Associates, Client Advisors, and Customer Service Reps, ensuring they possess the essential skills and knowledge for success in their roles.

1. Onboarding and Change Management

To align on key goals and workstreams, and to build a shared understanding of the China digital market and WeCom across local and global teams.

2. Customer Journey Audit & Competitor Benchmarking

To identify challenges in existing architecture and workflows, and evaluate effective approaches for improvement.

3. Clienteling Strategy Development & Execution

To develop customized clienteling frameworks that can be consistently applied across roles - Sales Associates, Customer Service, Store and Retail Managers - and locations, supported by clear Standard Operating Procedures (SOPs).

4. Monthly Reports & Continuous Optimization

To provide ongoing support and analytics to continuously refine your clienteling effectiveness.

5. Elevation with AI

To explore the integration of native and third-party AI into WeCom clienteling operations.

6. Build a WeCom Mini Program

Leverage ITC’s proprietary clienteling Mini Program development framework to:

Localize your global clienteling app by creating a Mini Program replica that integrates with WeCom and other local systems
Build a custom WeCom Mini Program with enhanced clienteling functionalities tailored to your needs

This approach ensures seamless data and system integration, streamlines task management and execution, and delivers a cohesive clienteling strategy optimized for China.

Enhancing customer experiences through connected systems

What Do Our Clients Say About Us?

Thomas Portolano

AVP, Head of Digital Solutions, Products, and Client Experience, APAC

CHRISTIE'S

"Christie's has built a strong partnership with ITC to support the rollout of WeCom in the organization. Their responsiveness and knowledge of the platform allowed us to build adoption and ownership among our stakeholders. We will have a busy year together in building the next set of features for our clients and internal team."

Nicolas Morineaux

Chief Executive Officer, China

GALERIES LAFAYETTE

"In just three months, we transformed Galeries Lafayette China into a modern, digitalized solution. This was possible thanks to ITC's speed and efficiency. Looking beyond this initial phase of implementing WeCom clienteling, we’re excited about future possibilities. Our partnership with ITC has laid a strong foundation, and we are eager to explore opportunities beyond China's borders."

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Chelsea Ma

eCommerce & CRM Manager, APAC

MOSCHINO

"China’s nuances necessitate a different approach to customer engagement and communication. We were fortunate to partner with ITC during our digital transformation, which allowed us to leverage the right tools tailored to the Chinese market. This collaboration enabled us to effectively reach our audience and convey the true essence of Moschino in China."

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