Thanks to Xiaohongshu's growing popularity, the platform has certainly become a hot topic for discussion. Some people are praising it while the others are still doubtful about its impact on the Chinese e-commerce. So what to make of Xiaohongshu? We have consulted some of the most influential digital experts in China: this is what they think of Xiaohongshu.
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[Live Webinar] Driving Engagement in China with Social CRMRead
To reach more audiences outside of Singapore and Asia, the Chat Conference Singapore will be organized as a #live #webinar! Adrien Boué, General Manager of ITC Singapore, will be one of the keynote speakers, guiding you through the entire journey of Social CRM.
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Social Shopping in China: The Rise of Impulse BuyingAugust 27, 2018 • Nisha RaoRead
Have you ever just browsed an online shop for fun without planning on making any purchases, but still ended up buying one or two (or 10) products that you couldn’t resist? It's called impulse buying - the act of spontaneous buying for no apparent reason. The convenience of e-commerce has completely revolutionized the shopping habits of Chinese people. One of the consequences of this revolution is that more and more Chinese consumers are buying impulsively, leading to opportunities for brands to boost their sales. Why is this happening? Let’s find out in this article.
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8 Tips to Boost Your Website Speed in ChinaAugust 17, 2018 • TomRead
In the first two parts of our ultimate web performance series, we have discussed some of the best ways to improve your website speed in China. We devoted part 1 to two...
WeChat Floating Windows - The good, the bad and the potentialJune 25, 2018 • Aurélien RigartReadWeChat has recently introduced a new feature on iOS called the “floating window”, which allows users to quickly save an article or webpage. Let's look at the good, the bad and the potential of this feature.
Social Shopping in China: 6 elements to succeed on WeChat - Part 2ReadIn part 2 of the series: "Social Shopping in China", we discuss 6 key elements that can boost the performance of your business.
Mini Programs can now finally drive users to Official Accounts!September 24, 2018 • Aurélien RigartReadWeChat has just released a new functionality that was eagerly awaited by many - the capability of following Official Accounts right from within Mini Programs. What does this mean for Mini Program and Official Account owners? Let's find out.
Social Shopping in China: 3 Tactics to Maximize Impulse Buying among Chinese ConsumersSeptember 19, 2018 • Nisha RaoReadImpulse buying is rising faster than ever in China, thanks to the development of a seamlessly integrated e-commerce ecosystem. How can brands capitalize on this trend and drive their online sales? In the second part of the Impulse buying series, we will talk about 3 tactics for brands to maximize the impulse buying trend in China.
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