NACON Localizing Gaming Website to the Asian Market

image

Nacon

Nacon could now head to the Asian market with full force to promote their products, as well as engage with the local community of gamers through an advanced version of their “Profile” feature.

desktop
mobile
arrow-left
right

In this IT Consultis case study, we will explain how we revamped the NACON website to successfully bridge its localization in Chinese and Asian markets.

About The Client: NACON

Launched in 2014, NACON is a young and innovative brand under Bigben Interactive (a branch of the Bigben Group). It specializes in designing and producing gaming accessories, smartphones, tablets, and audio accessories.

The product lines of NACON are very diverse, ranging from controllers, RIG, keyboards, mice, audio, and gaming chairs to other accessories.

Today, the brand continues to develop new products to the highest standard. It ensures that all users, professionals and amateurs alike, can find something suitable to leverage their gaming skills.

In Europe, the brand’s products are distributed by Bigben Interactive, a leader in gaming accessories. This has helped NACON achieve fantastic results in this market only after a short time. The brand has made its presence in Europe, Oceania, and South Africa, and soon spread to the whole world.

And, in 2019, IT Consultis stepped in when NACON was planning its further penetration into the Asian market.

Objectives

After gaining success in many markets, NACON determined that its next step was to expand into Asia, especially to promote its then-latest product - the Daija Arcade Stick and Revolution Pro Controller 2.

The NACON website that ITC helped revamp showcasing the Daija Arcade Stick and Revolution Pro Controller 2 along with other products

Thus, the brand's main objectives were:

  • Revamp the Asian website design so that it reflects NACON's energetic visual identity, mission, and core values while matching local expectations
  • Implement targeted product promotions with a specialized understanding of the consumers and an optimal loading speed

In addition, everything needed to be ready in just 1 month. Thus, it was quite a challenge.

Solutions for NACON

Speed Optimization

NACON website highlighting its then newest product - Daija Arcade Stick

First, ITC duplicated the backbone of the original website and omitted redundant parts after an in-depth analysis. As a result, we could maximize the loading speed and make full use of our time before launch.

Multi-Language Support

We also upgraded the NACON website so that it could support multiple languagesEnglishKorean, Japanese, and Chinese.

NACON website is available in multiple languages - English, Korean, Chinese, Taiwanese, and Japanese
In addition to the English, Korean, Chinese, and Japanese versions that ITC helped develop, the NACON website is now also available in Taiwanese

Although the original site has this feature built by subfolders, ITC made the decision to change it completely to domains. This enabled better localization, which was critical because NACON was targeting multiple countries and cultures within the Asian market.

Advanced "Profile" Feature

As the brand was planning the promotions for its then-latest products, the focus was on displaying the most detailed specifications and beautiful graphics of the Daija Arcade Stick and Revolution Pro Controller 2.

One of the most outstanding features that NACON wanted to promote was called "Profiles". It enabled users to customize their Daija Arcade Stick and Revolution Pro Controller 2.

Different users sharing their settings for their Daija Arcade Stick and voting, as seen on the desktop and mobile view of the NACON website
Different users sharing their settings for their Daija Arcade Stick and voting

In particular, here is how it worked:

  • Register an account
  • Share their best settings for Daija Arcade Stick or customized buttons mapping profiles for their controller amongst a group
  • Vote for their favorite settings/profiles
  • Get inspirations for their own customization

When duplicating this feature from the parent website, ITC also had to implement an optimization of the responsive layout as it had previously prevented the “Profiles” feature from fully performing to its potential.

Technologies

On the technical side, the main technology involved to develop the website was WordPress to provide a great content management support backend.

IT Consultis utilized WordPress and Ajax to create the website with great content management support backend and flexible plugin, which allows users to set up accounts and create game “Profiles”

Furthermore, Nghia, one of ITC's developers on this task, also commented:

"We built a fast website with a beautiful layout. In addition, Ajax was selected to create a flexible plugin that allows users to set up accounts and create game "Profiles". And this sped up the entire process.

We also took great care in SEO. By integrating the Yoast SEO plugin into the WordPress website, we can improve the site's SEO on all needed aspects.

This includes not only increasing rankings and CTR (click-through rate) for organic search results but also ensuring that future generated content is properly aligned to the site's set of keywords."

Results

The project was beautifully wrapped within the strict 1-month timeframe. IT Consultis successfully delivered a bespoke and highly responsive website with speed optimization.

As a result, NACON could utilize its localized multi-language website to drive its promotions in China and other Asian markets right on time!

The Revolution Pro Controller 2 promoted on UK NACON website on mobile view

Additionally, we enhanced the brand's engagement with the local community of gamers through the advanced version of their “Profile” feature. This has in turn reinforced a stronger gamer community in the region and strengthen the relationship between users and NACON.

Planning your localization in Asia?

Feel free to contact IT Consultis for any questions you may have about eCommerce in China and Asia. The experts at our top digital transformation consultancy will quickly get back to you with the best answers!

Launch
Contact Us

Related Articles