About the Client: GE Healthcare Technologies

GE Healthcare is a global leader in medical technology and digital solutions, serving B2B customers – such as hospitals, diagnostic centers, and pharmaceutical companies – in over 160 countries.

A subsidiary of General Electric Company, a Fortune 500 company with over a century of innovation, the firm focuses on delivering precision health and enabling more efficient care delivery across the world.

With over 51,000 employees globally, GE Healthcare designs and manufactures advanced imaging equipment, diagnostics, and clinical software aimed at improving patient outcomes.

The company plays a pivotal role in healthcare’s digital transformation and is deeply invested in expanding its footprint in high-growth markets like China.

In China, GE Healthcare has operated for over 30 years, with deeply localized R&D, manufacturing, and commercial operations. As the country continues to evolve as a global innovation hub, the brand views the Chinese market as one of the critical drivers of growth and strategic advancement.

To further accelerate its B2B digital transformation in China's healthcare sector and deepen its impact in the region, GE Healthcare engaged IT Consultis (ITC) as a trusted digital transformation partner.

Objectives

Key objectives included:

• Delivering a seamless and integrated digital journey tailored to the expectations of GE Healthcare’s B2B audience in China. 
• Showcasing GE Healthcare’s products and solutions in a fully localized and digitalized solution that reflects the brand’s innovation and leadership. 
• Boosting user engagement and satisfaction by introducing a 360° immersive, virtual tour experience to support education, exploration, and decision-making. 
• Driving qualified lead generation through improved content discoverability, simplified navigation, and interactive tools that encourage deeper exploration. 

Solutions

Building a User-Centered and Accessible Digital Experience

IT Consultis led a complete redesign and development of GE Healthcare’s WeChat H5 Minisite to create a more approachable, intuitive, and modern digital experience.

The original interface reflected the technical design of the healthcare industry. Our goal was to make the interface more human-centered and visually engaging — without compromising professionalism.

We focused on improving usability, reinforcing trust, and aligning the platform’s aesthetics with both global brand guidelines and local user expectations.

Key design and structural enhancements included:

• A modular and scalable layout that improves readability and user flow 
• A refreshed visual direction featuring a softer, more accessible aesthetic 
• A clear content architecture to guide users across core touchpoints, including: 
  • A homepage showcasing key solutions 
  • A Live Streaming Event Center for webinars and launches 
  • A 360° Product Center Virtual Tour 
  • A structured product catalog 
  • A contact and inquiry page

This new layout made GE Healthcare’s complex portfolio of solutions easier to understand and more compelling for healthcare professionals navigating the site.

Elevating Engagement Through Interactive Features

To further enhance engagement and facilitate digital exploration, we developed and implemented several key features:

• A 360° Product Center Virtual Tour, allowing users to explore diagnostic rooms and treatment environments equipped with GE Healthcare technologies. They can interact with equipment, rotate views, and click through product features — simulating an in-person product experience. 
• A fully integrated Live Streaming Event Center, enabling the brand to host webinars, product launches, and training sessions directly on the WeChat H5 Minisite. This ensures users can participate in brand-led events without leaving the platform. 
• A visually driven Products Page with intuitive filters and detailed content in Chinese, designed to improve product discovery and align with local UX expectations.

These features transformed the Minisite into a dynamic engagement hub, helping GE Healthcare not only capture user interest but also guide them along a more informed and value-driven digital journey.

Results

Our partnership resulted in the successful launch of a fully redesigned WeChat H5 Minisite that aligns with GE Healthcare’s global standards while addressing local B2B customer behaviors and preferences.

Key outcomes included:

• A modernized, professional, interactive, and intuitive digital experience that breaks away from traditional healthcare aesthetics. 
• A fully localized and interactive platform tailored to engage Chinese healthcare professionals and decision-makers. 
• Increased user engagement and time spent on-site, driven by immersive tools and streamlined user flows. 
• Strengthened brand perception and improved lead generation capabilities, with enhanced exploration of events, solutions, and product offerings, as well as integrated data capture touchpoints.

We are honored to have been part of GE Healthcare's digital transformation journey, elevating the user experience and helping the brand connect more effectively with its audience in China.