When Ballot-Flurin approached ITC, the company was at a major turning point: on the one hand, they wanted to focus more on eCommerce, inspiring design and storytelling to compete with other players online and digitize their operations; on the other hand, the solution they had chosen for their online presence was not able to deliver the expected results. Furthermore, they needed an experienced partner able to deliver all relevant services, from user journey, to design, to development and ERP connection. Being an eCommerce website, conversion rate capabilities would also play a major role for the success of the project.
At ITC, we were proud to be chosen as the partner agency for this ambitious project: not only we would take care not only of the website development, but we would also be responsible for guiding the client into building a beautiful, profitable design. Magento 1.9 was selected as the preferred solution for their new eCommerce website thanks to its flexibility, and the development immediately started. Beginning from the user journey, until the final delivery, the goal we were able to reach was to deliver a design that could capture the essence of Ballot-Flurin: quality, tradition, and care.
Of course, a significant part of the design definition went into improving conversion rates and optimizing performance. In order to achieve this goal, our design director carefully crafted designs and visuals that are able not only to impress, but also to convert. Furthermore, following the development of the website using the best Magento development practices, we made two crucial connections - the first with their WordPress blog, which is now fully integrated in the Magento website, granting ease of use for publishing content.
Furthermore, we created an easy way to export orders and clients, so to keep the ERP synchronized with the website - this way the client can manage both online and offline business in an easy way.
Ballot-Flurin can now finally showcase advanced eCommerce website, fully aligned with their company design, strategy and mission. Ballot-Flurin is now finally ready to conquer the online market not only with their perfectly crafted products, but also with a solid eCommerce platform.