Powerboost client retention and maximize customer lifetime value with loyalty programs tailored for China’s unique digital landscape.
Sales from Loyalty Members
Data Collection & Ownership
Loyalty Program Users
What Makes Loyalty Program Strategy Different in China?
Brands need a localized loyalty program for China, with tiers, points, and rewards tailored to local consumer behavior and regulations.
1. Digital Touchpoints
China
China’s digital ecosystem is dominated by local platforms, with WeChat Mini Programs as the main touchpoint for loyalty engagement, and many brands also run separate programs on marketplaces like Tmall and JD.com.
Global
Loyalty programs are typically managed through brand websites, mobile apps, and email communications.
2. Payment Gateways
China
WeChat Pay and Alipay are the main payment methods integrated with loyalty programs in China, while UnionPay and local wallets are also supported, but credit cards are uncommon.
Global
Credit cards and PayPal are the main payment methods globally, with many loyalty programs linked to co-branded cards for point earning.
3. Data Compliance
China
The Personal Information Protection Law (PIPL) strictly controls data collection and use in China, tightly regulates cross-border transfers, enforces strict consent and security rules, and demands careful compliance when integrating with global platforms.
Global
GDPR, CCPA, and other laws set data privacy standards globally, allowing cross-border data transfer with legal safeguards so brands can centralize customer data for unified loyalty management.
How We Help
2023 Gold & 2024 Bronze Agency of the Year Winner
Top Digital Strategy Agency China 2024
China Market Localization & Compliance Expertise
Leverage our deep knowledge of local digital ecosystems, regulatory policies, and cross-border data rules to ensure your loyalty program is fully localized and compliant.
End-to-End Loyalty Strategy Consulting & Development
Leverage our expertise across strategic playbook building, UX/UI design, tech development, system integrations, training, and ongoing optimization.
Global Collaboration, Local Execution
Partner with ITC’s multilingual teams in China, Vietnam, and Singapore for seamless loyalty project delivery and clear communication with both Chinese and HQ stakeholders.
Proven Process We Follow
1. Onboarding & Stakeholder Alignment
Align your local and global teams, as well as key stakeholders, through in-depth research and interviews to clarify loyalty program objectives, assess your current digital landscape, and define future strategic goals.
2. As-Is Loyalty Strategy & Journey Audit
Conduct a comprehensive analysis of your current loyalty program — including journey mapping, tier structure, engagement strategy, UX/UI design, system integrations, and data collection capabilities — to identify strengths, gaps, and opportunities for improvement.
3. Competitive Analysis
Benchmark your loyalty program against direct competitors in your sector and industry leaders across other sectors, identifying best practices, differentiators, and opportunities to elevate your program.
4. Loyalty Strategy Definition
Define your loyalty program’s member segmentation, tier logic, and rewards structure, and develop a comprehensive loyalty strategy with a short-term roadmap for quick wins and a medium- to long-term plan for sustained engagement and growth.
5. Loyalty Program Tech Selection
Evaluate and recommend the most suitable loyalty technology platforms — ensuring seamless integration with your existing systems, scalability, and alignment with your business goals.
6. Data Architecture, Integration Planning, & Compliance
Design a scalable data architecture and integration plan for your loyalty program with relevant business systems, while ensuring full compliance with local and global data regulations.
7. UX/UI Design, Development, & System Integrations
Deliver intuitive UX/UI design, robust technical development, and seamless system integrations to ensure a user-friendly, engaging, and fully connected loyalty program experience.
8. Post-Launch Maintenance & Ongoing Optimization
Provide continuous support, performance monitoring, and data-driven optimization to maximize your loyalty program’s effectiveness and ensure long-term business impact.
Additional: Global Loyalty Program Localization
Adapt your global loyalty program for the Chinese market to ensure alignment with local consumer behaviors, platforms, and regulations.
Additional: Cross-Industry Coalition Loyalty Program
Build loyalty program partnerships to expand your customer database, boost sales, and offer members diversified, shareable benefits across brands for greater engagement and retention.
Loyalty Program for B2C vs B2B Sectors
For B2C
- Engage and retain consumers with personalized rewards, tiered memberships, and exclusive perks.
- Centralize loyalty data for seamless omnichannel experiences.
- Use segmentation and automation for targeted campaigns.
For B2B and B2B2B/B2B2C
- Strengthen business relationships with contract-based incentives and account-specific rewards.
- Support complex value chains with tailored loyalty programs for direct clients, end customers, and downstream partners like distributors.
- Integrate with CRM and business systems to track engagement and reward key actions.
Impact We Deliver
End-to-End Digital Transformation in China for Moschino
Discover the formation of a tailored 3-year digital transformation roadmap in China for Moschino to significantly increase brand sales and resonance in China, empower online and offline sales, and drive customer retention.
Swatch Boosting Sales with a Loyalty Program on WeChat
Uncover how we helped Swatch localize its loyalty platform — Swatch Club — on WeChat and connect with its central CRM system without compromising its global identity.
BASF Omnichannel Loyalty Mini Program & Reach Optimization
Discover how IT Consultis helped BASF, a leading German chemical conglomerate, target a very niche group of customers: agricultural farmers across China who are non-tech-savvy and living a very traditional lifestyle without much digital adoption.
E-Commerce WeChat Mini Programs for Vetreska with Magento
Discover how IT Consultis helped Vetreska – a premium cat food brand – develop 2 e-Commerce WeChat Mini Programs with Adobe Commerce Magento and Laravel for Chinese customers.
“China’s nuances necessitate a different approach to customer engagement and communication. We were fortunate to partner with ITC during our initial digital transformation, which allowed us to leverage the right tools tailored to the Chinese market.”
Chelsea Ma, E-Commerce & CRM Manager, APAC, MOSCHINO
