Blog/Loyalty/Loyalty Program Strategy and Development - China and Global Markets
IT Consultis (ITC) is Trusted by Fortune 500 Companies to Build Loyalty that Lasts and Deliver Measurable Business Impact
Why ITC as Your Loyalty Agency in China
STRATEGY DESIGN – DATA-DRIVEN & OUTCOME-FOCUSED
As an award-winning Digital Transformation Consultancy with deep expertise in China and APAC, we help brands build strategies that drive real business outcomes. From tier structures and point mechanics to experiential rewards and retention planning, we craft loyalty frameworks tailored to your market and customer journey.
CROSS-BORDER ALIGNMENT – SEAMLESS CHANGE MANAGEMENT & EXECUTION
Our cross-industry experts based across China and Asia Pacific can bridge cultural and communication gaps, ensuring smooth collaboration between your local teams and global headquarters (or vice versa) for efficient execution and full stakeholder alignment.
END-TO-END DEVELOPMENT – SCALABLE, COMPLIANT, & FUTURE-READY
We bring your strategies to life by developing a loyalty program in the form of a WeChat Mini Program, APP, or website — built on the right tech stack to ensure it’s scalable, compliant, and fully integrated with your existing business systems.
We Have Worked with 500+ Partners Across B2C/B2B Sectors
Our Loyalty Program Strategy and Development Services
1. MARKET RESEARCH & STRATEGY CONSULTING
Audit & Competitive Benchmarking
Assess your existing loyalty engine against competitors and industry leaders to uncover trends, gaps, and insights that guide smarter strategic decisions
Strategy Consulting
Shape your program’s structure, tiers, rewards, and engagement journey — all tailored to boost retention, participation, and brand advocacy
Data Flow Strategy & Compliance
Design secure, efficient data flows across your digital ecosystem — from loyalty x CRM integration to journey mapping — aligned with China’s PIPL and global regulations, in coordination with your legal teams
2. LOYALTY PROGRAM DESIGN & DEVELOPMENT
Technology Consulting
Identify and implement the most suitable technology stack to power your loyalty program in China and across global markets
End-to-End UX/UI Design & Development
Transform your strategy into a custom-made loyalty WeChat Mini Program, APP, or website — applying design thinking to ensure a seamless, branded experience
Business System Integrations
Seamlessly integrate your loyalty program with core business systems: E-Commerce, OMS, POS, ERP, SAP, WMS, CRM, CDP, DMP, Salesforce, WeCom, global loyalty program, etc.
Work with ITC to Drive Measurable Business Impact
ACCELERATE OMNICHANNEL JOURNEYS & SYSTEM MATURITY
BOOST SALES
- Increase repeat purchases and customer lifetime value
- Improve sales volume
- Drive traffic to retail stores
BOOST BRANDING
- Build user profiles
- Enhance brand awareness
- Attract new customers
BOOST ENGAGEMENT
- Identify VIPs and VVIPs
- Ensure VIP privileges
- Enhance customer engagement & advocacy
What Do Our Clients Say About Us?
“China’s nuances necessitate a different approach to customer engagement and communication. We were fortunate to partner with ITC during our digital transformation (Loyalty x Clienteling x Marketing Automation), which allowed us to leverage the right tools tailored to the Chinese market. This collaboration enabled us to effectively reach our audience and convey the true essence of Moschino in China.”
Chelsea Ma – eCommerce & CRM Manager, APAC – MOSCHINO
