Empower your brand to enter and expand in China with a proven, data-driven digital go-to-market strategy tailored for the world’s most unique and dynamic market.
Change Management Workshops
Visibility Improvement through Private Traffic
of RMB in Monthly In-Store & Remote Sales
Why China Demands a Distinct Go-To-Market Approach
1. Unique Digital Ecosystem
China’s digital landscape is dominated by local platforms (WeChat, Tmall, Douyin, WeCom) rather than global giants. Success requires fundamental understanding and deep integration with these channels and mastery of public, private traffic, and offline platforms.
2. Unique User Behaviors
China’s mobile-first landscape, shaped by its digital ecosystem, features consumers who are highly engaged in social commerce and more willing to share personal data for personalized content and seamless omnichannel experiences.
3. Unique Data Regulations
Local laws like PIPL require brands to prioritize first-party data collection, maintain strict regulatory compliance, and ensure secure cross-border data transfers (for global data consolidation for your HQ).
How We Help
2023 Gold & 2024 Bronze Agency of the Year Winner
Top Digital Strategy Agency China 2024
End-to-End Strategy Consulting & Technical Implementation
Leverage our dual expertise in both strategy consulting and technical delivery — from solution selection and system design to integration, deployment, and change management across your China digital roadmap.
China Data Compliance & Cross-Border Transfer Advisory
Navigate China’s regulatory landscape with expert guidance on compliant data exports between China and overseas systems, along with seamless integration across your business systems and customer touchpoints.
Global Collaboration, Local Execution
Work with lTC’s multilingual teams based across China, Vietnam, and Singapore for seamless project delivery and effective communication with both Chinese and international stakeholders.
Proven Process We Follow
1. Onboarding & Stakeholder Alignment
Lead cross-functional alignment with your local and global HQ teams, as well as internal and external stakeholders, by conducting in-depth research and interviews to clarify goals and map your current digital operations and strategic priorities.
2. Initial Training Workshops
Conduct interactive sessions to ensure all stakeholders have a clear understanding of China’s distinct digital landscape, major platforms, and consumer behaviors, laying the foundation for successful change management during the project.
3. As-Is Gap Analysis
Assess your current digital and offline assets, internal capabilities, and technology stack through expert analysis and a mystery shopper program to evaluate message delivery, customer journey flow, and integration readiness, establishing a clear baseline for future transformation.
4. Competitor Analysis
Compare your digital initiatives with top performers both within and outside your industry by examining their channels, technologies, engagement tactics, and cost efficiency to uncover competitive advantages and inform a powerful digital go-to-market strategy.
5. Go-To-Market Strategy Design
Create a focused go-to-market strategy for the Chinese market by segmenting target personas, selecting key MarTech solutions, planning data architecture and compliance, outlining digital enabler development, and recommending resource and budget allocation.
6. UX/UI Design, Tech Development, & System Integrations
Optimize localized digital experiences for China through website, WeChat Mini Program, and app development, while ensuring seamless integration with your core business systems.
7. Change Management & Training
Empower your IT, CRM, Sales, Marketing, and other relevant teams through tailored training sessions, clear documentation, and updated standard operating procedures (SOPs) to drive strong adoption of new tools and processes.
8. Data Analysis, Reporting, & Continuous Optimization
Enable ongoing growth by implementing KPI frameworks, interactive dashboards, A/B testing, and predictive analytics to monitor monthly performance and drive continuous improvement.
Digital Go-To-Market Strategy for B2C vs B2B Sectors
For B2C Enterprises
- Focus on private traffic operations and targeted user retention using CRM, CDP, WeCom clienteling, Social CRM-powered WeChat ecosystem, and e-commerce or loyalty Mini Programs development.
- Deliver highly localized, personalized, and seamless omnichannel experiences.
- Key KPIs: clienteling effectiveness, sales conversion, member sales ratio.
For B2B Enterprises
- Prioritize managing leads, clients, and partners, and enhance decision efficiency through CRM, CDP, WeCom clienteling, B2B Social CRM on WeChat, and Chinese website localization.
- Effectively handle long-cycle, multi-stakeholder sales processes.
- Key KPIs: Lead generation, sales conversion, client relationship retention.
Impact We Deliver
Transforming GSK’s Go-to-Market Strategy for China’s Healthcare Sector
Uncover how GSK accelerated revenue growth for its Sensodyne brand by transforming its go-to-market strategy in China.
End-to-End Digital Transformation in China for Moschino
Discover the formation of a tailored 3-year digital transformation roadmap in China for Moschino to significantly increase brand sales and resonance in China, empower online and offline sales, and drive customer retention.
Reinventing B2B Client Engagement through WeChat / WeCom for Intralox
Learn how Intralox’s B2B client engagement in China was digitally transformed by the integration of WeCom and a Social CRM into its WeChat ecosystem.
Elevating Luxury CRM Strategy in China with Salesforce on Alibaba Cloud
Explore how luxury retailers elevate their CRM strategies in China by integrating Salesforce on Alibaba Cloud (SFOA) with WeCom, enabling compliant, personalized customer engagement and driving growth.
Chelsea Ma
eCommerce & CRM Manager, APAC
MOSCHINO
“China’s nuances necessitate a different approach to customer engagement and communication. We were fortunate to partner with ITC during our digital transformation, which allowed us to leverage the right tools tailored to the Chinese market. This collaboration enabled us to effectively reach our audience and convey the true essence of Moschino in China.”
Lily Zhuang
Group Digital Marketing Manager
Dulwich College International
“ITC has been working closely with both our China and global teams to implement our Marketing Automation roadmap in China across multiple institutions under Education in Motion Global Group. They’ve brought integrity and subject matter expertise throughout the project. They are true experts in Social CRM and WeCom.”
