Blog/CDP/Customer Data Platform (CDP) Consulting and Execution: Unlock Customer-Centric Growth in China
IT Consultis (ITC) is helping Fortune 500 companies choose the right CDP, build and execute tailored strategies to empower data-driven decision-making
Customer Data Platform is the Key to Unified Customer Intelligence
A Customer Data Platform is a software system that collects, integrates, and unifies customer data from multiple channels in real time to create a single, comprehensive customer profile with a flexible, customer-centric approach that goes beyond traditional CRMs or data warehouses.
DATA CONSOLIDATION
Seamlessly unify data from WeChat, WeCom, Xiaohongshu, Douyin, Tmall, offline stores, and more — building 360° customer profiles in real-time (data collection from public traffic domains is more restricted)
PERSONALIZED ACTIVATIONS
Power smart segmentation and seamlessly coordinate with CRM, marketing automation, WeCom clienteling, advertising platforms, and more to deliver the right content, to the right user, at the right time, on the right channel
AI-DRIVEN OPTIMIZATION
Leverage machine learning to analyze customer data, predict customer behavior, and automate segmentation, driving smarter decision-making, higher engagement, and improved ROI
LOCALIZATION & COMPLIANCE
Ensure database localization within China and align all data processing activities with local regulations, including the Personal Information Protection Law (PIPL), to safeguard consumer trust and mitigate compliance risks
Why ITC as Your Customer Data Platform Agency in China
CHINA MARKET SPECIALISTS
Our experienced strategy consultants understand the complexities of the China market, with years of experience guiding brands through end-to-end Martech strategy & execution
GLOBAL & LOCAL CHANGE MANAGEMENT
With teams in China and Vietnam, we bridge cultural and communication gaps, ensuring seamless collaboration between your local China teams and global headquarters for smooth project execution
WE ARE STRATEGIC PARTNERS WITH LEADING MARTECH SOLUTION PROVIDERS
Our industry-leading certifications strengthen our collaboration with top tech partners. Together, we deliver best-in-class solutions (incl. Customer Data Platforms), ensuring our clients achieve their business goals with cutting-edge technologies.
WE HAVE WORKED WITH 500+ PARTNERS ACROSS B2C/B2B SECTORS
Our CDP Consulting and Execution Services
Strategic Consulting & Requirement Analysis
Align business goals, audit current systems, and help select the right CDP with a tailored roadmap
Data Architecture & Integration
Design and implement a scalable data architecture to unify, clean, and structure data across all touchpoints
CDP Platform Implementation
Set up, configure, and integrate your chosen CDP to ensure seamless data flows and activation readiness
Use Case Activation & Campaign Orchestration
Turn unified data into action through marketing automation, personalization, and cross-channel orchestration
Analytics & Performance Optimization
Drive smarter decisions with predictive analytics, performance tracking, and continuous iteration
Data Compliance & Security
Ensure your CDP complies with China’s PIPL through localized data storage, secure processing, and strict access controls
Change Management & Training
Align global and local teams while delivering tailored, role-specific training & SOPs to ensure smooth adoption and long-term success
Post-Implementation Support
Provide ongoing technical support and optimization to scale your CDP usage and impact over time
