Build intelligent customer data platforms in China — integrating analytics, automation, and personalization — to unlock revenue opportunities and optimize marketing efficiency across all touchpoints.

How CDP Helps Navigate China’s Unique Digital Landscape

Customer Data Platform is an enterprise-grade software system that collects and integrates customer data from multiple channels in real time, creating a unified, actionable profile for each customer.

Unify Extreme Data Fragmentation

Customer data in China is dispersed across various isolated ecosystems — including private traffic domains (WeChat, WeCom) and public platforms (Tmall, JD.com, Douyin, Xiaohongshu) — making unified customer views nearly impossible without a CDP.

Build 360° User Profiles

CDPs can consolidate data from every interaction — across both known and anonymous users — to generate holistic insights, empowering smarter segmentation and data-driven decision-making.

Meet Hyper-Personalization Expectations

Nearly 75% of Chinese consumers are dissatisfied with generic push content, yet 45% are willing to share data for personalized offers — more than in other regions. A CDP can enable more targeted, cross-channel engagement and help build lasting customer relationships.

Ensure PIPL Compliance

China’s Personal Information Protection Law (PIPL) mandates explicit consent, strong data governance, and local storage of 100% of the personal data — making a centralized, locally hosted CDP or CRM system essential for compliance.

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How We Help

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Proven Process We Follow

1. Stakeholder Alignment & Requirement Analysis

Align local and global HQ teams, plus internal and external stakeholders, through in-depth research and interviews to clarify goals and map current digital operations and strategic priorities.

2. As-Is System & Competitor Analysis

Assess your current digital and offline assets and technology stack, and benchmark against industry leaders to identify strengths, gaps, and opportunities in message delivery, customer journey flow, and technical integrations.

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3. CDP Solution Selection & Strategy Development

Guide you to select the right Customer Data Platform solution and develop a tailored roadmap that aligns with your business objectives, addresses identified gaps, supports your market positioning, and maximizes ROI.

4. Data Architecture, Integration Planning, & Compliance

Design a scalable data architecture that seamlessly connects your CDP with all possible touchpoints, while implementing robust consent management, data governance, and security protocols to ensure real-time unification and full compliance with China’s PIPL requirements.

5. CDP Deployment & Configuration

Guide platform setup, configure data pipelines, and oversee technical implementation — ensuring seamless data ingestion, proper identity matching, and activation-ready 360° personas across all channels.

6. Use Case Activation & Campaign Orchestration

Develop priority use cases from quick wins to advanced scenarios — enabling automated segmentation, triggered campaigns, and personalized journeys, transforming insights into measurable business impact.

7. Change Management & Training

Develop customized training programs, create standard operational procedures (SOPs), and facilitate knowledge transfer — ensuring both local and global teams can effectively leverage your CDP capabilities. 

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8. Analytics & Post-Launch Optimization

Establish KPI frameworks and create performance dashboards for continuous optimization through A/B testing and predictive analytics, while providing regular performance reports to help you expand use cases, adopt new features, and maximize CDP value.

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Technology Partners We Leverage

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Impact We Deliver