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[Singapore] How to Plan a Strategy and Get Things Done by IT Consultis and FABERNOVEL Singapore

Posted in News & Events on November 6th 2018
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On November 1, General Manager at ITC Singapore, Adrien Boué, participated in the morning sharing session at AmCham Singapore and successfully delivered the presentation “China Digital Ecosystem: How to plan a strategy and get things done”.

The event was organized by AmCham Singapore, co-hosted by Sylvain Joandel, General Manager at FABERNOVEL Singapore, with the attendance of high-level managers and directors from well-known companies in Asia such as P&G, Mitsui Fudosan (Asia), as well as innovative start-ups and agencies.

Adrien’s presentation focuses on three aspects of China Digital Ecosystem:

  • Characteristics of Chinese e-commerce
  • How social media is going commerce
  • Leverage social tools to drive conversion

Figure 1. A day in the life of a typical Chinese consumer

Each part was discussed in details with selected real-life case studies from the Chinese market, together with actionable takeaways for brands.

 

Figure 2. Xiaohongshu - a rising social commerce platform

JC Sekar, Co-Founder and CEO at AcuiZen Technologies Singapore, shared his feeling about the event:

The speakers Adrien Boué from IT Consultis and Sylvain Joandel from FABERNOVEL spoke from several years of direct on-the-ground experience and interaction with the digital ecosystem in China. The informative talks covered the buyer psychology of a typical Chinese customer, the players in the booming e-commerce platform and likely trends in the marketplace. The members were also provided with insightful nuances of navigating through the system stressing on the importance of technology, UI/UX and influencer marketing.

Thank you AmCham Singapore for organizing this event and look forward to our next collaboration!