On November 1, General Manager at ITC Singapore, Adrien Boué, participated in the morning sharing session at AmCham Singapore and successfully delivered the presentation “China Digital Ecosystem: How to plan a strategy and get things done”.
The event was organized by AmCham Singapore, co-hosted by Sylvain Joandel, General Manager at FABERNOVEL Singapore, with the attendance of high-level managers and directors from well-known companies in Asia such as P&G, Mitsui Fudosan (Asia), as well as innovative start-ups and agencies.
Adrien’s presentation focuses on three aspects of China Digital Ecosystem:
- Characteristics of Chinese e-commerce
- How social media is going commerce
- Leverage social tools to drive conversion
Figure 1. A day in the life of a typical Chinese consumer
Each part was discussed in details with selected real-life case studies from the Chinese market, together with actionable takeaways for brands.
Figure 2. Xiaohongshu - a rising social commerce platform
The speakers Adrien Boué from IT Consultis and Sylvain Joandel from FABERNOVEL spoke from several years of direct on-the-ground experience and interaction with the digital ecosystem in China. The informative talks covered the buyer psychology of a typical Chinese customer, the players in the booming e-commerce platform and likely trends in the marketplace. The members were also provided with insightful nuances of navigating through the system stressing on the importance of technology, UI/UX and influencer marketing.
Thank you AmCham Singapore for organizing this event and look forward to our next collaboration!